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She was born in Calcutta and grew up in Canada and California. She graduated with honors from the University of California, Berkeley. Richard Saul Wurman. As a communicator you need to understand about the people that you are communicating to.

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He keeps putting the shoe on the other foot. No matter what it is that you are writing, ad-copy to promotion to website, always think how you would feel as the recipient. Coined the term — Information architect — Said the presentation of information can be more important than the information itself. Marshall McCluan said this too — the Medium is the Message.

What do you need to know to be successful communicators? Presumption Too much information Non-information explosion Permission — We give ourselves permission to learn. Be pragmatic. Enthropy order vs. Access As a communicator you need to understand about the people that you are communicating to. What is the relevance of Information Anxiety 2 to Converged Media?

People are overwhelmed by media content. Marshall McCluan said this too — the Medium is the Message Bit literacy — how we can survive in a society permitted by bits.